The Problem
Generation X founders have decades of experience but little guidance when stepping into entrepreneurship — existing coaching formats are too expensive, too time-consuming, or too youth-oriented.
The Solution
40levelUp gamifies the founding process: XP points, level-ups, and an AI coach guide every step from idea to first customer.
Target Audience
Founders aged 35–55 who want to build a digital product or service.
Current Status
Framework in active development. First beta users onboarded. Framework itself runs on its own platform.
Business Model
SaaS subscription: €29/month for solo founders, €99/month for teams of up to 5.
Founder's Note
"I built this tool for myself — because as a founder I looked for exactly this kind of guidance and couldn't find it."